We build the technology behind businesses going somewhere.
BACKLABS is a digital studio working across both sides of a modern business: the websites and products customers use, and the software and systems the company runs on.
Available for select projectsQ3 2026
A software studio that can design, and a design studio that can build.
Most studios sit on one side of a line. Design agencies hand over files. Development shops wait for specifications. Marketing agencies work on the surface of a business and never touch what is underneath it.
We build the customer-facing side — websites, web applications, portals and e-commerce — and the operational side underneath it: custom software, CRM systems, automations and integrations.
Brand and growth capabilities exist so we can also strengthen the experience surrounding what we build, rather than handing a finished system to someone else to present badly.
It is one engine. We build all of it.
What BACKLABS means
Back
Infrastructure
The thinking, systems and machinery operating behind a company. The part customers never see and every good business depends on.
Labs
Practice
Experimentation, design and engineering. A place where things get built and tested rather than described in a deck.
We build what sits behind great businesses.
Five things we hold to.
- 01
Think before building.
The expensive mistakes are made in the first week, not the last. We spend time on the problem before we spend money on the solution.
- 02
Make complexity feel simple.
Complicated businesses are normal. Complicated interfaces are a choice. The difficulty belongs in the build, not in the experience.
- 03
Build for outcomes.
Every decision should be defensible in terms of perception, conversion, efficiency or growth. Taste is a means, not the point.
- 04
Move quickly, not carelessly.
Speed comes from deciding well and early, not from skipping the parts that matter.
- 05
Good design earns attention.
Good systems create leverage. A business needs both — one brings people in, the other means you can handle them when they arrive.
How the studio runs.
- How we staff work
- The people you speak to are the people who do the work. Nothing is handed to a junior team after the pitch.
- How many projects
- A deliberately limited number at a time. Availability is stated openly rather than discovered halfway through a build.
- How we scope
- We would rather tell you something is unnecessary than build it. Scope is argued for, not accepted by default.
- How we work
- Remote-first, with the depth of contact the engagement needs. Written decisions, not meeting archaeology.
- Web
- Software
- Automation
- Digital Infrastructure
- London, United Kingdom
Have something in mind?
Let's build what your business needs next.
Available for select projectsQ3 2026
Every enquiry is read by the person who would run the work