QUARTZ/01Home Improvement01 — 03
From new business to a digital sales engine.
Web as business infrastructure
- Web
- Digital Strategy
- Growth
- 2025
Available for select projectsQ3 2026
The digital engine behind ambitious businesses.
We design and build high-performance websites, software and digital systems that help businesses operate and grow.
- Web
- Software
- Automation
- Digital Infrastructure
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00The premise
Most businesses don't need another agency.They need better digital infrastructure.
BACKLABS designs and builds the digital infrastructure businesses rely on — from the websites customers interact with to the software and systems operating behind the scenes.
01What we build
Websites, software, and the systems behind them.
Two core disciplines. Most engagements use both, because the website and the system it feeds are the same problem.
01
Web
Build the digital experience your customers rely on.
We design and engineer websites, platforms and digital experiences that create credibility, convert attention and connect directly into the systems behind the business.
A website shouldn't just look good. It should do work.
Web in detailWhat that includes
- High-performance websites
- Web development
- E-commerce
- Web applications
- Customer portals
- Landing systems
- Conversion-focused experiences
Fig. 01
Where it connects
- Website
- Lead capture
- CRM
- Automation
- Reporting
- Follow-up
02
Systems & Software
Build the infrastructure your business runs on.
Most businesses are held together by spreadsheets, disconnected software and repetitive manual work. We replace that friction with software and systems built around how the business actually operates.
If a person is the integration between two systems, that is a problem we can remove.
Systems in detailWhat that includes
- Custom software
- Internal tools
- CRM systems
- Workflow automation
- Client portals
- Operational dashboards
- Integrations
- Business process automation
Fig. 02
A typical operating chain
- Enquiry
- Qualification
- CRM
- Client portal
- Internal workflow
- Reporting
02What could we build?
You don't need to know what the solution is.You just need to know what isn't working.
A few of the things businesses ask us for. Most projects turn out to be a combination — working out which is part of the job.
Clients email you for updates you have already sent.
Give customers a place to log in, submit requests, upload files, track progress and manage their account — instead of asking a person for every answer.
Discipline02 Systems
Roughly what it looks like
- Login
- Request
- Status
- Documents
- Notifications
Tell us what's inefficient, broken or missing. We'll work out what needs to be built.
Start a project03The rest of the engine
The layers around what we build.
Brand makes the product communicate properly. Growth brings people into it. Both are available on their own — most often they sit around a website or a system we have built.
03
Brand
Make the business look as good as it operates.
We create the identity and design systems surrounding the digital products we build.
- Brand strategy
- Visual identity
- Creative direction
- Digital design systems
- Brand assets
04
Growth
Bring the right people into the engine.
Once the infrastructure is in place, we can help businesses create repeatable systems for generating attention and demand.
- Digital strategy
- Content systems
- Campaigns
- Social media
- Analytics
04Selected work
Built to make businesses move.
All workHAYBAH/02Fashion / E-Commerce02 — 03
Building the brand behind a growing e-commerce business.
Brand and commerce as one system
- Brand
- E-commerce
- Web
- Growth
- 2024
MIA/03Automotive03 — 03
Taking an automotive business from offline to online.
Digital transformation
- Web
- Digital Presence
- 2025
001Clients
Built for businesses going somewhere.
Every project on this site is live, and every business behind it is real. Names, sectors and scope — nothing anonymised.
01
The Quartz CompanyHome Improvement
From new business to a digital sales engine.
- Web
- Digital Strategy
- Growth
02
Haybah CollectionsFashion / E-Commerce
Building the brand behind a growing e-commerce business.
- Brand
- E-commerce
- Web
- Growth
03
MIA AutomotiveAutomotive
Taking an automotive business from offline to online.
- Web
- Digital Presence
05The model
We build both sides of the business.
Most agencies only work on what customers see. We also build what makes the business operate — because the two halves fail together.
No fixed order. Select a discipline to see what it connects to.
The Front
What customers interact with.- 01Website
- 02Web app
- 03E-commerce
- 04Brand
- 05Content
- 06Customer experience
The Back
What makes the business operate.- 01Software
- 02Automation
- 03CRM
- 04Integrations
- 05Operations
- 06Infrastructure
BackLabs
Infrastructure behind the businessExperimentation, design and engineering
06How we work
Five stages.
The same sequence whether the engagement is a landing page or a platform. Only the depth of each stage changes.
- 01
Discover
Understand the business, bottleneck and opportunity.
- Audit
- Stakeholder sessions
- Scope
- 02
Design
Define the strategy, experience and system.
- Direction
- Architecture
- Interface design
- 03
Build
Design, develop and integrate everything required.
- Engineering
- Content
- Integrations
- 04
Launch
Deploy, test and put the work into the real world.
- QA
- Migration
- Handover
- 05
Grow
Measure what happens and improve from there.
- Measurement
- Iteration
- Support
Philosophy
We don't build things because they look good.We build things because they make the business better.
Every design decision, line of code and system should have a reason to exist. If it doesn't improve perception, conversion, efficiency or growth, it probably doesn't belong.
Have something in mind?
Let's build what your business needs next.
Or email usadmin@backlabs.dev
Available for select projectsQ3 2026
Every enquiry is read by the person who would run the work