The Quartz Company
Building the digital foundation for a business from day one.
- Industry
- Home Improvement
- Year
- 2025
- Services
- Web, Digital Strategy, Growth
- Live site
- thequartzcompany.co.uk
Fig. 01 — The Quartz Company homepage, showing the quartz worktop range with quote and free sample calls to action.
The Quartz Company came to BACKLABS at the very beginning. The brief was not a website — it was a digital presence capable of establishing credibility and turning interest into real customer enquiries.
DemonstratesWeb as business infrastructure
The problem
The Quartz Company was starting from the beginning. As a new business entering a competitive home-improvement market, it needed more than a basic website.
It needed to look established, communicate trust, and give potential customers a clear path from discovering the company to requesting samples, exploring surfaces and making an enquiry. Without that, a new name in a considered-purchase market has nothing to stand on.
The thinking
The website needed to work as part of the company's sales process rather than as an online brochure. So the experience was structured around how someone actually approaches buying a new worktop — a slow, high-consideration decision made largely on trust and material.
That meant designing for the sequence a customer moves through, not the sitemap: discovery, materials, trust, process, samples, quote. Every page has a job in that sequence, and the quote and sample routes are reachable from all of them.
The build
- 01Website design
A presentation built to make a brand-new company read as established and credible from the first screen.
- 02Website development
Built for speed and for mobile, where most home-improvement research starts.
- 03Product presentation
Surfaces shown in a way that lets someone compare colour, finish and price without leaving the flow.
- 04Customer journey
Structured around the real buying sequence rather than a conventional page hierarchy.
- 05Quote-focused conversion paths
Routes to a fixed-price quote available from every stage of the journey.
- 06Sample request journey
A low-commitment first step for customers not ready to request a full quote.
- 07Trust and credibility elements
Warranty, process, fitting and review content positioned where hesitation actually occurs.
- 08Digital strategy
How the business presents itself, what it leads with, and how enquiries are captured and followed up.
How it works
The path a single piece of work takes through the system once it enters the business.
- Discover01
- Explore materials02
- Build trust03
- Understand process04
- Request samples05
- Request quote06
- Customer07
The outcome
The Quartz Company went from a new business without an established digital presence to having a professional platform that actively supports customer acquisition.
The business now generates multiple customers each month through its digital presence.
Mobile — designed for it, not shrunk into it
Have something in mind?
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Available for select projectsQ3 2026
Every enquiry is read by the person who would run the work